IBPTS“Market Research” is not only about buses, trains and planes. It’s a fundamentally about people and understanding their travel patterns and the reason why they travel and in the way they do. We are focused on the public transport and air travel market. We understands people on the move, their behaviour and travel preferences. We are at the front of all aspects of travel analysis, from the individual traveller to mass transportation across all modes. We think radically about our “Market Research”, design and methodology by logging in to our experience, to be able to adapt it with new ways of providing clients with the answers by searching the essence of each project, to ensure the highest quality results, clear concise advice, search for key insights and the analytical gems that make sense of the data. We only produce high quality data, we add value to by our understanding of the Public Transport and air travel market. Our own resources of in-house knowledge, our analytical skills and the ability to interpret data and use it to inform recommendations. Our key factors to “Market Research” are to research rigorously, research the right people, ask the right questions, understand the project, check continuously and analyse intelligently.
We are the specialist in the following areas of Public Transport and Air Travel “Market Research”:
• Operation Research • Video and Travel Diaries • “Mystery Traveller” Surveys • On Street Surveys • Stations, Airports Surveys • Origin Destination Surveys • Face to Face Interviews • Telephone Interviews • Web & Email Surveys • Employee Surveys • Counts, Conjoint & Protocol Analysis • On-vehicle surveys
The advantage of using IBPTS “Market Research” it enables our clients to set foundations for improving operations/service delivery, increase passenger usage and customer satisfaction.
